Brand Icons and Social Media
I can’t remember many brand icons from my childhood, but I do remember one that was “Grrrrrreat”…of course that was “Tony the Tiger”…ah the days of simplicity. Today, we are seeing a resurgence of brand icons and they are ‘not your fathers’s’ icons.
Today’s icons are far more complex and multi-dimensional. They have facebook pages and Twitter profiles. People love to interact with icons–especially when they are fun and engaging.
Here’s my favorite brand icon that is doing exceedingly well. I love it becuase it’s one of the few brands that grabs the interest of my husband. He’ll fast forward through every other commercial, but stops for these. Here’s one of his favorites: