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Presenting...
Professional Podcasting
for business and marketing professionals
Do you want evaluate and decide how to integrate this effective, efficient communications channel into your marketing plan? Do you want to find out how you can put podcasts and blogs to work for your organization?
Then this hands-on
workshop is for YOU!
Professional Podcasting
One Day Intensive Hands-on Workshop
Dear Marketing and Business Professional,
Today forward thinking executives are
leveraging the power of podcasting to communicate directly with their
key audiences.
Why should you even consider podcasting?
- It's Versatile. Can be played anywhere anytime.
- It's Inexpensive. Compare to other marketing communication
- It's Effective. Your audience chooses to listen
- It's Appealing. Attract educated audience with disposable income
- It's Forward Thinking. Identifies you as in-touch with latest
Are you wondering is podcasting important or just trendy?
Consider the following:
- Approximately 10 million podcasts were downloaded in 2006*
- In 2006, there was a 71 increase in downloads in six months**
- An 18-fold increase in usage is projected by 2010***
- 20%+ of Americans have podcast-capable portable MP3 players**
- Natial Semiconductor spent $2.5m on ipods for 8,500 employees
- In December of 2006 the Queen of England began podcasting!
(*emarketer, **Pew Research, ***Forrester Research)
How can your business use podcasting?
In a nutshell, podcasts allow you to create a dialog with your
customers, engage with employees and boost bottom line profitability.
Here are a few specfics to get you thinking...
- Lead Generation: pre-qualify leads by shairing in-depth, expert information and peer testimonilas
- Brand Building: podcasting positions brands in a high-tech, porgressive and favorable light.
- Training: podcasts can train inexpensively, quickly, consistently, and when it is most convenient
- Product Information & Launches : in-depth product information both pre and post sale
- Public Relations:
audio interviews with key management or behind the sencents product
development professionals lending a human touch to organizational
content
In this workshop you'll learn even more way businesses have extended
the benefits
of blogs, podcasts, RSS and wikis across their community of customers,
clients, partners and employees. We'll use these case study
examples to spark ideas of how podcasting might address your
organizational challenges.
So
why do you need
to come to the this
workshop?
After all, there are hundreds of tutorias on the net.
The truth is, reading about how to plan, produce and promote a podcast
doesn't work
any
better than reading about how to ride a bike. In fact, developing
business podcasts without help from an experienced professional is one of
the top errors that some business make. (Tony Valle, a US
professional podcaster, lists not bringing in help as one of the top 5
corporate podcast mistakes.)
It's all too easy to get it wrong. On a podcast you may have
20-40 seconds to capture a new listener's attention and you can lose
them at any time.
This workshop will help you to decide if and how you might produce a
podcast to meet your specific organizational issues. You will
have the information you need to decide if and how it might work
for you.
By the way, there will be no more than 5 of us together.
This is not one of those large group seminars where hundreds of people are packed
into a large convention hall and lectured to by an all-knowing guru.
It's not even a workshop that you will be jammed together with a dozen
or more people all vying for individualized attention.
You will
working in a very small group, learning, evaluating, and practicing. It
will be fun (and perhaps exhausting) and well worth your time.
To learn more view the program schedule below. I look forward to working with you,
Lisa B. Marshall
Time:
9:00 AM to 4:30 PM
Location:
30 South 17th Street
United Plaza
2nd Floor
Philadelphia, PA 19103
(Between
Chestnut and Market Streets)
The training center is conveniently located across from the shops at
Liberty Place, center city Philadelphia, providing easy access
to parking, food and quality lodging.
Program
schedule:
Module
One : Introductions
Module
Two: Basics of Podcasting
* Blogs, Rss, Podcasting --why they matter
* Podcasting Formats - framwork, length, production effort
* Finding and Subcribing to podcasts - live demo
* Measurement and Monitoring tools
(bloglines, feedburner, technorati, etc.)
Module
Three: Case Studies
* Excerpts from leading business podcasts for
: thought leadership, branding, product descriptions, training and
public relations.
Module
Four : Development & Planning
* Selecting subject matter that appeaks to key audience
* Finding your personal voice
* Intros & Outros tips and tricks
* Music options (podsafe, copyrighted)
* Search Engine Optimization (tags, key words, notes, etc)
Module
Five: Choosing your rig (hardware and software)
* Hardware (Mic, mixer, recorder, computer, etc.)
* Software (leading freeware and commercial)
* Typical technical gotchas (levels, back-up)
Module
Six: Podcasting Production
* Effetive interviewing skills (in-person , via phone)
* Script development
* Delivery techniques
* Editing techniques
* Tagging
* Live demo of podcast production
Module Seven: Podcast syndication
* RSS and email subscription
* Blogging your podcast
* Promoting your feed
Why
choose to work with www.lisabmarshall.com?
Lisa has been regularly delivering communication workshops and seminars
and has
extensive background and experience in technology, podcasting and adult
education. (She got an undergraduate degree in information technology
and she's even got a master’s degree in communication.)
Her
workshops are
jammed
packed with detailed advice based on her own experience with creating,
producing and promoting podcasts but also tips and guidelines
from the works of "podcasting experts" from across the globe
that she has gotten to know through her
work as lead organizer for PodCamp Philadlephia - a new media
(un)conference.
Lisa is often described as intelligent, detailed, and enthusiastic.
Working with Lisa, it is clear that she is passionate about her work
and her ideas and enthusiasm resonate with her
clients. She
is truly interested in the success of her clients and helps them to
achieve their goals.
Finally, Lisa is so confident of the success of her programs, she
guarantees them with a “no questions asked” money
back
guarantee. However, in over a dozen years, no one has ever
asked
for their money back; a testament to the quality and value of her
program offerings.
2007 Training Dates:
Apr 13
May 11
Jun 15
Sep TBD (Will add date if enough interest from PodCamp participants)
Oct 4
Nov 8
Lisa B. Marshall''s Sample Client List
Three investment options:
Gold
level - $1000:
Professional Podcasting Workshop
3 hours of "after workshop" private on-site one-on-one
coaching
Wireless internet connection during course
Silver
level - $750:
Professional Podcasting Workshop
3 hours of "after workshop" group hands-on practice
Wireless internet connection during course
Bronze level
- $500:
Professional Podcasting Workshop
Wireless internet connection during course
Registrations limited to the first five to submit payment. (Really, 5 only!)
First come, first served. Sorry, no exceptions.
Checks
accepted. Paypal accepted.
Call for details.
Send in your
registration information early.
Guarantee
If you are not 100% satisfied with this workshop, you will receive a
complete refund or free admission to the next workshop, whichever you
choose, no questions asked.
Cancellations
You may cancel at anytime up to one week before the workshop and
receive
a full refund.
Do you have questions?
Contact
info@lisabmarshall.com
(Office/Studio)
toll free 877-546-1231
Fax: 928-569-2253
Cherry Hill, NJ
Registration Information
Print, complete, and fax registration (or scan and email):
Company Name: ______________________________________
Name: ______________________________________________
Address: _____________________________________________
City: ________________________________________________
State: _______________________________________________
Zip: _________________________________________________
Telephone: ___________________________________________
Fax: ________________________________________________
Cell: ________________________________________________
Email: _______________________________________________
Workshop Dates: _______________________________________
Workshop Package: Gold
Silver Bronze
Wireless Internet: Y N
Amount: ______________________________________________
Method of Payment: ____________________________________
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