How To Write A LinkedIn Recommendation
Last year Chris Brogan talked about the elements of a good LinkedIn recommendation. Of course, I have my own thoughts on this. So, this week on The Public Speaker I talk about how to write better LinkedIn recommendations. Here are the highlights but if you’d like to listen to the full details go here :
- Don’t write generic recommendations that have no content or meat to them.
- Write genuine and sincere recommendations for the work of professionals that you have experienced.
- For business owners, focus on what they do and what makes them different or the best.
- For colleagues, focus on transferable skills
- If you feel strongly about the person include a call to action.
- Use details and examples that allow readers to experience the person’s personal brand
- Follow the rules of threes
- Keep the recommendation 60-100 words
- Choose descriptive adjectives that are somewhat unusual
Finally, I think the best way to learn how to write good recommendations is to read a bunch of good examples. The easiest way to do that is to read several of the many recommendations that Chris Brogan has written.