Social Media

Free images for your content

This summer, I’ve been helping my daughters Ariana and Daniela (and my intern Tian Hai) to learn how to create a website. I found it funny that the first question that each of them had was, “How do I find images that I can use on my website?”

Before I answered,  I felt the need to discuss copyright and creative commons.

How to Use Simple Images For Complex Ideas

This clip was featured on Google today. I thought it was a great way to show how simple images can explain complex topics. It used several metaphors to explain things again, a good tool for explaining complex concepts. I’ve seen this technique before used for storytelling and for converting teleseminars into presentations.

Now if I only could draw well enough! Enjoy the clip.

How To Develp A Conversational Style of Language

Recently I received the following email.  I responded with an email then I went ahead and wrote two more episodes of The Public Speaker.

Hi Lisa,

I really like your post on Quick and Dirty Tips about How to Sound Conversational. I particularly like the example you gave.

3) Repurposing Presentations: Organize into Mini-Presentations

Repurposing, Reusing Digital Content

Previous Step…
Develop Core Messages

Step 3: Organize Content Into Mini-Presentations

The next step is to consider the organization of the content. Highly compartmentalized organization of your content is critical for re-purposing. Here’s where strong organization is critical.

In general, I always suggest breaking up presentations of any length into mini-presentations.

2) Repurposing Presentations: Develop Core Messages

Step 1: Set Goals

Step 2: Develop Core Messages

By starting with your goals, you are then able to plan the best way to meet those goals with your content.  In our case study, the physician wanted to persuade woman to get regular health screenings.

1) Repurposing Presentations: Set Goals

Step 1: Set Goals

The first step for all presentations is to set your goals. Your process for presentation creation should always start by asking yourself, “What is it that you want your audience to say, know, or do differently as a result of hearing you speak?”

The answer to that question will help you create and keep you focused on your main message.

How to Repurpose a PowerPoint Presentation

Marketing Digital Content Repurposing

My family makes fun of me becuase I like to reuse stuff around the house.  For example, I collect our cereal boxes and use them for crafts for the kids. And I also collect the lint from the dryer and put it in toilet paper tubes.

How To Manage Your Online Presence

This week on the show I was talking about a story that got picked up by thousands of websites as explanation for why you need to monitor your online presence.

Learn how to manage your online presence.

Here are the “mothman” photos I promised. I explain in the podcast.

Chris Brogan 2011 Trends Social Media

Here’s the interview I did with Chris Brogan.  It’s about 15 minutes long.

Here’s what we talked about…

I just interviewed Chris Brogan on 2011 trends…here are some of the things we talked about.
1. Organizations embracing social media
2. Measuring by business numbers (not social media fans/friends)
2. 4G/Mobile Tech (tablet, phones, etc.)
3. Video

How To Write A LinkedIn Recommendation

Last year Chris Brogan talked about the elements of a good LinkedIn recommendation. […]

Copyright Lisa B. Marshall ©2012-2016. All Rights Reserved. Photo of Lisa B. Marshall by Joan Ford Photography.