My family makes fun of me becuase I like to reuse stuff around the house.  For example, I collect our cereal boxes and use them for crafts for the kids. And I also collect the lint from the dryer and put it in toilet paper tubes.  (Turns out dryer lint is highly flammable and works great as a fire starter!)

I  acquired the strange skill of transforming something that has lost it’s value into something valuable again as child.  My parents grew up during the Great Depression, so I think it rubbed off from them.

However, when it comes content marketing, it turns out that this is a very valuable skill. Just like physical products, creative thinking about how to re-use digital products saves me money (and time).

Repurpose, Repurpose, Repurpose
In fact, I believe the mantra for digital content creation, is similar to real estate’s, “Location, Location, Location”.  From a marketing perspective, it’s “Repurpose, Repurpose, Repurpose”.

In this series, I’ll talk about how to create more bang for your buck through presentation re-purposing. By quickly and cheaply transforming  existing presentations you can create high impact online and offline marketing collateral. Presentations should  be your JUST your first step in your overall content marketing optimization process.

Don’t Let Your Powerpoint Presentations Slowly Die
Think about it…when is the last time that awesome presentation of yours saw the light of day?  For most of us, PowerPoint or Keynote presentations sit on our hard drive, just waiting for another live audience.  However, you should put your quality content to good use.  Don’t let good content go bad.

Quality content it what builds your brand, showcases your expertise and perhaps most importantly generates targeted leads for your business.  By repurposing proven presentations you’ll get more bang for your buck…especially in these times of tight budgets.

It is cheaper, faster, and easier to extend the life of your presentations by creating additional high impact online and offline collateral.  I like to think of presentations as just the first step in your content marketing optimization process.

Do you Follow A Marketing Content Optimization Process?

Here’s the process we follow (follow the links for the details):

1. Step 1: Create goals for the initial presentation and for the re-purposed content.
2. Step 2: Create your content to best meet the joint goals.
3. Step 3: Organize the content into mini-presentations (2-5 minutes)
4. Step 4: Record the presentation, questions, and concerns expressed
5. Step 5: Create a variety of formats for the same content
6. Step 6: Optimize content for search
7. Step 7: Promote the content
8. Step 8: Return to Step 1! (Over and over again!)