This week, I watched the TED talk, How Great Leaders Inspire Action by Simon Sinek. He is the author of Start With Why. The message of his talk aligns exactly with the title of his book. He asserts that successful companies not only understand why they do what they do, but also they successfully communicate that why to both customers and prospects.
I don’t know if she was coached, heard this from her parents, or decided this on her own. It’s still a great example, of clear, concise, and compelling argument. She makes her point, she then gives support, and then she makes her point again. She is using the PEP (point, example, point) model to make her argument. She’s also very passionate and uses gestures.