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Persuasion Archives - Lisa B Marshall

Category

Persuasion

Want to Hook Your Audience? (Of Course You Do!)

What’s the most important part of a presentation? You guessed it, it’s the opening. It’s at that moment that you either hook your audience or you lose them.

How to Listen Better

Listening is of the most important skills we need to develop as a leader.  Accurate and careful listening to others and quiet, listening to ourselves.  It’s funny we teach speaking skills, but we usually don’t actively teach listening skills, well at least most people don’t.  In our house, listening was an emphasized skill.

Growing up, family dinners were the norm.

Michael Bay Meltdown Teaches What Not To Do

Oh my gosh, I was stunned.   What happened to Michael Bay? A very well respected communication professional, director Michael Bay, was thrown off when the teleprompter failed during a live presentation at CES 2014 in Las Vegas.  He was there to promote a new television from Samsung and unbelievably he chose to leave the stage leaving behind the executive from Samsung alone on stage.

How Great Leaders Inspire Action

This week, I watched the TED talk, How Great Leaders Inspire Action by Simon Sinek. He is the author of Start With Why. The message of his talk aligns exactly with the title of his book. He asserts that successful companies not only understand why they do what they do, but also they successfully communicate that why to both customers and prospects.

5-Year Old Makes Clear, Concise Argument!

I don’t know if she was coached, heard this from her parents, or decided this on her own. It’s still a great example, of clear, concise, and compelling argument. She makes her point, she then gives support, and then she makes her point again. She is using the PEP (point, example, point) model to make her argument. She’s also very passionate and uses gestures.

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